As the recession continues, companies are looking to maximise the success of their marketing campaigns and boost their return on investment (ROI).
And according to new research by PROMO magazine, one-third of marketers expect the ROI from internet marketing to be higher than that from traditional forms of advertising this year, eMarketer reports.
This means many firms are likely to be focusing their efforts on internet marketing over advertising on television, radio or in newspapers and magazines, for example.
The research shows that 22 per cent of marketers plan to allocate more of their budgets to the internet this year.
Among the tactics being used, social network promotions, blogs, video site campaigns and online display ads are all seeing significant increases in adoption.
Research carried out recently by Forrester revealed that 60 per cent of US firms planning increases in their internet marketing budgets intend to take funding away from traditional advertising.