More than one-third of internet shopping in the UK is done by people at work, new research has suggested.
According to comScore, which provides information and analysis for internet marketing services, in the five months up to the end of May the workplace accounted for 35 per cent of total e-commerce spending and 36 per cent of online retail transactions.
In addition, 26 per cent of visits to and time spent on internet shopping websites were generated by this segment, as well as 25 per cent of page views.
The difference between visits and purchases was noted by comScore, which stated it was interesting that people on e-retail sites at work were more likely to buy than those at home.
Amazon Sites, which were ninth in top ten US web properties in June, were the most popular among consumers at work and home, with 25 per cent accessing them from the former and 75 per cent from the latter.
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