A new event set up by Twitter has seen it take one step out of the virtual world and another into the real one.

The Twitgigs Experiment will see live gigs being organised via the platform, the first happening on August 6th at London’s Vibe Bar.

Supported by Smirnoff Night Vision, the club will host a battle of the bands, provide live Twitter feeds on screens and there will be a few freebies being handed out on the night.

The line-up includes The Seal Club Clubbing Club, Mike Dingham and Essay Like Nephew. Tickets to the event cost £5 and a booking charge and the doors open at 19:00 BST.

Recent research into Twitter by internet marketing specialists suggested that consumers were paying little attention to brands advertised on the site.

Of the brands featured in the study, 33 per cent were not recommended by people to others in their social networks.

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