Google Sidewiki will not affect organic search engine rankings, at least not in the near future, one expert has suggested.
Chris Boggs wrote for Search Engine Watch that while the new function, which allows visitors to add comments to web pages via Google Toolbar, has been attracting the attention of online marketing services recently, at the moment it is improbable that it will have a big impact on listings.
"It’s possible, but very unlikely, that Google could somehow incorporate comments attached to a page into the ranking algorithm for that page," he remarked.
However, Sean Carlton of ClickZ indicated that search engine optimisation-style strategies may end up being used by companies to ensure they get the comments they want to the top of the list.
Google has set up a ranking algorithm for these posts, which is designed to put the most relevant first, but it is not yet known what the criteria for this are.
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