The UK’s Conservative Party has incorporated new technology into its campaign strategies to assist it in the months prior to the general election.

According to Emma Hall, writing for Advertising Age, the party has adopted measures used by internet marketing services, such as posting online display ads on portals like music service Spotify.

The Conservatives have launched a video diary for its candidates, suggesting that they are attempting to reach a wider audience.

In addition, the party features BabyGros – or onesies – on its website, which sport the catchprase, ‘Future prime minister’.

Ms Hall remarked: "The Tories have been dogged for decades by the memory of Margaret Thatcher, burdened by the image of a party that appeals to older people."

In other news, techniques involving online display ads were recently seen to have grown, according to findings from a Nielsen Online survey, which revealed that such strategies reached 22,794 in the second quarter of the year, a rise of 11 per cent compared to the same period in 2008.

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