Yahoo! and Microsoft sites both recorded a six per cent increase in the number of queries they handled from US internet users during May, according to the latest figures from comScore.

The analyst said that the companies’ respective search engines had seen their positions boosted thanks to their continued use of "contextual search approaches" that tie related content and results together.

Overall, Yahoo! sites handled 2.9 billion queries from home, work and university-based Americans during the month, while Microsoft sites including Bing were used for 1.9 billion searches.

Nevertheless, Google remained the dominant force in the market, processing 10.2 billion queries in May, up two per cent on April.

According to comScore, a total of 15.9 billion core searches were conducted in the US last month, three per cent higher than the 15.5 billion searches recorded in its last survey.

In related news, recent research by Chitika showed that 49.5 per cent of users turn to Yahoo! if they cannot find what they are looking for on Google.

News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.

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