Marketers who have yet to update from the Google Advertising Professionals qualification to the Google Certification Programme have until October 31st to take their exams, the search engine has announced.

Jason Shafton wrote on the Inside AdWords blog that the company has been running the two quality assurance schemes alongside each other to give those working in pay per click marketing enough time to make the transition, but the six-month grace period is coming to an end.

Professionals who do not qualify for the Google Certification Programme by the end of October will no longer be able to display the company's seal of approval on their marketing collateral, he noted.

The updated assurance scheme involves four "in-depth" exams to test AdWords management, covering Fundamentals, Advanced Display, Advanced Search and Advanced Reporting & Analysis.

"If you have an employee that already qualified under the old programme, this is a great time for them to update their skills through the Google Certification Programme," Mr Shafton said.

In related news, AdWords recently launched two new online courses for pay per click professionals.

The tutorials, which are tailored to US, UK and Australian audiences, cover mobile advertising and determining the value per click of campaigns.

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