Firms looking to improve their search engine optimisation strategies could benefit from a new development launched by Google.

Inside AdWords crew member Jason Shafton revealed on the official Inside AdWords blog that an updated Keyword Tool is now available.

This means that instead of two separate programs – Keyword Tool and Search-based Keyword Tool – marketers have all the technology combined.

The new program offers more refined options for users, as they can now filter results depending on word or keyword match time.

It is also possible for them to add keywords as negatives from their lists using a handy drop-down menu.

There search options with increased flexibility, while advanced choices allow marketers to use data filters based on mobile searches and ad shares.

Last week, Google launched its new Docs presentation feature that allows users to share presentations, as well as making them easier to work on in a group.

News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.