Pay per click marketing specialists may be able to lead more successful campaigns following the release of a new Google feature.

On its official Inside AdWords blog, the internet search provider announced the introduction of a fresh metric in its existing tool the Bid Simulator.

Through using the new Estimated Top Impressions, firms offering internet marketing services can predict whether the number of times their ads appear at the top of search results will increase or decline if they changed keywords.

Like the Bid Simulator, which allows people to see how altering their keyword-level bids could affect the success of their campaign, the tool uses data from the past seven days to predict the outcome of potential changes.

The blog post suggested using Estimated Top Impressions could be a more effective way of being ranked first on search engine results pages than gauging success by looking at the average position of ads.

Google recently announced through the same channel that early testing of a new function that includes remarketing and interest category marketing has shown positive results.

News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.

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