ClickThrough was in the pink today as we got together to support Wear it Pink Day for the Breast Cancer Campaign.

(Almost) everybody came to work wearing something pink, with Jene and Lauren drawing even as both were wearing seven pink items each! Some of our more culinary talented team members brought in pink cakes and biscuits, and we even held a sweepstake, which Bryn won even though John had bought half of the tickets in a failed bid to fix the odds.

One woman in nine in the UK will be diagnosed with Breast Cancer at some point in their life, and the money raised across the country today will go to supporting 106 projects worth £16.3 million in 38 centres across the UK and Ireland, which is a very worthwhile cause. So whatever you do this evening, think pink!

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About the author:

John Newton has 14 years of strategic marketing experience across Online Display, Search Marketing and TV and Outdoor Advertising, in companies which include Yahoo!, ITV and TNS Global. John has written on blog monetisation for Web Designer magazine and was the editor of ClickThrough’s two books. John is a CIM Chartered Marketer.