Those conducting an internet marketing strategy may be interested to hear one commentator's views on how Microsoft adCentre compares to Google AdWords.

Writing for Search Engine Watch, Jonathan Allen drew attention to comments made by Efficient Frontier's director of business analytics Dr Sid Shah and Matt Lawson from Marin Software.

Both experts believe Microsoft will have to be innovative if it expects its product to challenge Google and demand attention from marketers.

According to Mr Allen, this may be possible, as the company's strength lies in social search, maps and images.

He added that "Microsoft adCenter could look to their partnership with Yahoo in the meantime and explore how to leverage Bing's search intent data to transform display advertising".

On October 20th, Google held an hour-long online course for those interested in learning more about remarketing, as the company's Gordon Zhu said this is the "simplest" way to connect with website users.

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