New figures from the Interactive Media in Retail Group and Capgemini sales index showed internet marketing services experienced significant growth in e-commerce during October.

Shoppers in the UK spent a total of £5.2 billion on the internet during the last month – the equivalent of £85 per person, which was an increase of 23 per cent when compared with the same period a year ago.

Chris Webster, head of retail consulting and technology at Capgemini, said the results were better than expected and reminded retailers now is a crucial time to be exploring innovative strategies and promotion to gain an edge over the competition.

"The web is consistently seen as the place to go for bargains and retailers with an online presence should use this to their advantage", he added.

The research comes as eMarketer forecasts sales in the US online sector are expected to reach $38.5 billion (£24.3 billion) over the festive season.

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