Internet marketing service providers hoping to convince people to stay longer on their sites should be aware of some of the annoyances that will make users navigate elsewhere, one expert has claimed.
Econsultancy's Chris Lake stated there are many negative factors that can persuade consumers to leave a website before they have even read the text and he has offered some pointers on elements to avoid including in a site at all costs.
Intrusive advertisements that draw attention away from content remain a major irritant for many people, he said, with pop-ups and interstitials features guaranteed to drive customers away.
Those that automatically play sounds are even worse and can see users click away immediately, he noted.
Unnecessary pagination and badly-designed navigation are among the other elements Mr Lake suggested be avoided as they contribute to a poor user experience.
Recently, Search Engine Land's Eric Enge noted people's expectation for what websites should provide have been changed by social media, with visual experiences now more likely to keep consumers interested in a domain.
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