A new report from Zenith Optimedia has forecasted where advertising budgets will be spent in 2011 and beyond, with global online marketing services seeing growth of nearly 50 per cent in the next three years.

Analysing the study, Econsultancy's Tameka Kee noted total spending is expected to be over $91 billion (£57.5 billion) by 2013, an increase of 48 per cent.

The figure for 2011 is predicted to be $70.5 billion, with around half of that coming from paid search.

One area the report expects to see large gains in is display advertising, which will account for more than a third of expenditure this year and rise to a 35 per cent market share in 2013.

Ms Kee suggested an increase in social media and video sites was responsible for the boost in display ads, but suggested the figures may actually be under-reporting the true amount of spending on these campaigns.

UTalkMarketing also predicted growth for the online advertising sector, with the company's agency leader Dominic Allon telling a recent conference he expected demand to grow by ten per cent a year until 2015.

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