Companies that are developing a search engine marketing strategy should be thinking of how they can best optimise their sites for mobiles, according to one expert.

Writing for Search Engine Land, Bryson Meunier highlighted two key areas that marketers must consider if they are to take advantage of this market.

He stated that those who do not take advantage of Google's mobile keyword tool could be ignoring 10 per cent of the company's total query volume.

Mr Meunier also claimed that clickthrough rates for brand-specific searches were as high as 52.03 per cent for mobile searches, compared with 9 per cent for those using a desktop.

Continuing, he highlighted the importance of a site that is specifically formatted for display on a smartphone in order to provide a better user experience.

It was recently claimed by Econsultancy's Graham Charlton that m-commerce was a major driver in 2010's large growth in online retailing over the festive period.

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