Companies may want to look towards social media as a target for their internet marketing services to exploit in 2011, as one expert has suggested the area will experience large-scale growth.
Justin Cooke, chair of the British Interactive Media Association, said "social commerce will come of age in 2011", suggesting it could become common for purchases to be made directly through the medium.
He predicted that Facebook credits would become accepted as a payment for physical goods and services.
Mr Cooke added that the fact the UK is a nation "addicted" to checking in to such facilities from any location would drive organisations to develop enticing new applications for social media that could be used on the move.
He made his statements in response to comments made by Twitter chief executive officer Dick Costolo, who claimed in an interview at the Consumer Electronics Show that over 40 per cent of tweets are now sent from mobile devices.
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