Search engine marketing specialists may be interested in the news that Google is to greatly expand its workforce over the next year.

The tech company will look to hire over 6,000 new staff members in 2011 for roles throughout the firm and to be based around the world.

Around 1,000 of these new hires will be in Europe, the organisation's chief executive Eric Schmidt confirmed.

In a blog post, the firm's senior vice-president of engineering and research Alan Eustace stated that it would be the "biggest hiring year in company history".

"Google is still the same entrepreneurial company it was when I started, encouraging Googlers to take on big ideas and high-risk, high-reward opportunities," he added.

Meanwhile, one of Google's rivals Yahoo! confirmed this week that it will be laying off one per cent of its workforce as it tries to cut costs and streamline its business.

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