New figures have revealed that Bing saw its share of search engine marketing grew by over one per cent in the last month.

Latest statistics released as part of comScore's monthly rankings show that Microsoft sites were responsible for 13.1 per cent of the explicit core search market, up from 12 per cent in December.

Google saw its share drop by one per cent over the same period, while Yahoo! grew by 0.1 per cent.

Of the almost 17 billion core searches conducted in the US over the month, Microsoft services dealt with 2.2 billion – a 13 per cent rise from the 1.96 billion it handled in December.

In total, search powered by Microsoft – including Bing and Yahoo! – made up 25.6 per cent of the market, compared with 68.2 per cent for Google.

Recently, Bing announced it would seek to improve the quality of the results it provides by taking into account factors such as a user's location and past history when ranking web pages.

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