Search engine marketing providers may be interested in the results of a new survey that has found Google is the most respected brand in the UK.

The search engine and multimedia firm topped the TNS Corporate Reputation Index 2010, which assessed companies on factors including their favourability, trustworthiness and quality.

Other technology brands also placed highly in the poll, with Apple and Sony coming in third and fourth positions respectively.

Seven out of ten people thought Google's service quality was 'excellent' or 'very good, while Microsoft was also in the top ten for this category.

Head of stakeholder management at TNS Gemma Hicks said: "We are seeing high reputation scores being driven mostly by a strong reaction to company success, proving that people are a lot more rational in their assessment of reputation."

Recently it was stated by Econsultancy's senior research analyst Jake Hird that Google's popularity is such that it would take major negative changes to drive people away from the service.

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