A new study that may interest website marketing services providers has revealed that people in Europe spend most of their time online using search engines, social media and directory sites.

The 2010 Europe Digital Year in Review report by comScore revealed that Brits are among the biggest users of the internet on the continent, spending 25 per cent more time browsing the web than the European average of 24.3 hours a month.

Display advertisers reached 97 per cent of people in the UK with their content in the last 12 months, with social media being the leading publisher for these ads.

The report also revealed that Google remained the dominant player in the European search market, reaching nine out of ten consumers across the continent.

However, the firm's popularity in Europe may not be good news for its competitors, as French search engine 1PlusV has filed a new anti-trust complaint this week against the company.

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