Companies engaged in search engine optimisation techniques may be interested in the news that Google has implemented a major update to its algorithms in order to filter out low-quality content.

In a post on the firm's official blog, Amit Singhal and Matt Cutts explained that, while previous modifications had been subtle, the new changes would affect almost 12 per cent of queries performed on the site.

This is intended to filter out poor-quality content, such as sites without original content and those which do not offer users anything of value.

"At the same time, it will provide better rankings for high-quality sites – sites with original content and information such as research, in-depth reports, thoughtful analysis and so on," Google added.

The company said that it is a major step forward for the search engine and would help provide users with more relevant and interesting results than it had done previously.

Commenting on the update, Search Engine Land's Danny Sullivan stated that there will need to be some in-depth analysis of the content that remains high in Google's results before it can be determined if the changes have been beneficial.

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