Marketing can take many forms.

The purpose of it is to raise awareness of your brand, company, products and services.

Simple, striking, and low cost solutions to marketing (often called: guerrilla marketing) can reap you results that can be unexpected.

Think barcodes.

Well, you probably don’t. But maybe you should.

Your barcodes go on probably the majority of the items that you sell.

For inspiration, check out this from

….And don’t look back!

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About the author:

A practising internet marketing consultant since 1996, Lindsey Annison helps companies improve their website marketing, online PR and information architecture. Lindsey is also a qualified adult education lecturer and author. As co-founder of the Access to Broadband Campaign, she has been instrumental in the provision of high-speed internet access to rural areas in the UK. Lindsey is also a past winner of's Outstanding Contribution to UK Technology