Firms utilising search engine optimisation (SEO) to boost the profile of their online portal need to ensure their campaign maintains momentum, it has been claimed.

Speaking to Business Insider, Guillaume Bouchard noted that it can take a while for SEO to start showing results.

He warned that companies that do not pay constant attention to the strategies could find "years of effort" are lost in a very short space of time.

The expert noted that once an organisation using online marketing services to work on their SEO has established a strong presence, it is still hard to preserve positions in search engine rankings.

Mr Bouchard observed that events such as a website re-launch or major IT change could contribute to a loss of momentum.

This comes after SEO expert David Peiris said in an Econsultancy Digital Marketing blog that SEO needs to be factored into website design from the very beginning.

News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing. 

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