This time we get the lowdown from George Chapple, Search Marketing Assistant at ClickThrough  to discuss paid search, his new job at ClickThrough and his band ‘Crash the Party’.

Who are you? – George Chapple, Search Marketing Assistant here at ClickThrough.

When did you start at ClickThrough? – I started full time in January 2011. I initially joined ClickThrough in the content team before making the move across to work on paid search.

What will you be doing at ClickThrough? – Being a Search Marketing Assistant means I’m responsible for creating weekly and monthly reports, which look at a client’s paid search performance. I also analyse the performance and statistics on each account, whilst being creative when writing new adverts.

What were you doing before you arrived at ClickThrough? Where did you work? – Since the age of 16, I’ve worked at the Lichfield Garrick Theatre as a front of house assistant. The job involves assisting the public and ensuring that operations in the theatre run smoothly. In the summer of 2010, I graduated with a degree in English language from Reading University.

What accounts/clients have you worked on before? – Having originally joined the copywriting team, I wrote articles and press releases for a number of clients including Cookson Gold, Esporta and Sk:n.

What are you most proud of in your career to date? – In October 2010 I started an eight week internship scheme here at ClickThrough. It was a proud moment when I was told that all my hard work and endeavour had been rewarded with a permanent position at one of the top 20 search marketing agencies in the UK.

What do you love about your job? – I enjoy working on creatives for clients. There is nothing more satisfying than when one of your ads has an excellent conversion rate. The world of paid search is constantly changing, and working in such a fluid industry keeps me on my toes.

What do you think is the number one thing for online journalists to watch out for in the next year? – In the next 12 months, I expect Twitter will have an even greater impact on the world of social media. With the recent announcement of ‘Facebook style’ pages for businesses, I expect online journalists will have to be more creative in giving brands a distinctive voice to engage with an ever expanding audience.

Who do you most admire and why? – I admire all servicemen and women who have received a Victoria Cross. This is the highest military decoration and is awarded for conspicuous bravery, or some daring or pre-eminent act of valour or self-sacrifice, or extreme devotion to duty in the presence of the enemy. Those who have been given this honour have shown a level of courage which is truly inspirational.

What is your favourite book? – My favourite book is ‘Lord of the Flies’ by William Golding. This brilliantly written book highlights of the darker side of human nature, and how things can so easily get out of hand.

What is your favourite film? – ‘The Game’ which is a thriller with Michael Douglas playing the lead role.

Name your top three songs? –  1. Norah Jones – ‘Don’t Know Why’ – catchy melody and beautiful vocals.  2. Daft Punk – ‘Superheroes’ – can’t help but dance when I hear this one.  3. Everything Everything – ‘Schoolin’ – this takes me back to when I went to see them live.

What do you like doing in your spare time? – I like to keep busy when I’m not at work. I play bass guitar in a cover band called ‘Crash the Party’, I play football for a local team and I’m a season ticket holder at Aston Villa.

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About the author:

John Newton has 14 years of strategic marketing experience across Online Display, Search Marketing and TV and Outdoor Advertising, in companies which include Yahoo!, ITV and TNS Global. John has written on blog monetisation for Web Designer magazine and was the editor of ClickThrough’s two books. John is a CIM Chartered Marketer.