Online marketing services providers may be interested in a new report that has forecast spending on search in the US will reach almost $20 billion (£12.11 billion) this year.
According to the State of Search Marketing report, produced by Econsultancy and Sempo, more than half of firms (54 per cent) expect to put more money into search engine optimisation, with the average rise expected to be around 43 per cent.
Companies also anticipate an increase in spending of 31 per cent on pay per click activities, the report found, while there has been an upturn in the number of enterprises looking to engage with social media, with 84 per cent doing this.
Mobile marketing was also highlighted as a key growth area, with 79 per cent of respondents stating it is a 'significant' or 'highly significant' sector for search engine marketing.
However, a recent report by Vanson Bourne, also reported by Econsultancy, revealed that 28 per cent of UK firms have no plans to implement a strategy that is optimised for this platform.
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