Companies who already have an SEO campaign in place should consider adding pay per click services to their strategy as it could help improve organic search according to one SEO expert.
According to vertical-leap.co.uk, Aaron Bradley, expert on SEO said that Pay per click data could help a business decide which keywords to target, which in-turn will increase conversion rates.
This also provides a much more efficient optimisation strategy and eventually turns into sales for online businesses especially.
He said: “At a page level, trying to decide which of a number of topically similar, but semantically different keywords to target is made immeasurably easier when PPC data is available.”
Keyword research can provide estimates of how often a keyword is used in search but none provide essential data on how often a link is clicked or the actual click conversion rates.
PPC campaigns can do exactly this and one leading marketing manager said that she couldn’t believe that more businesses were failing to ‘utilise’ this data.
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