More than 100,000 ‘net champions’ are being asked to help encourage more Britain’s to use the Internet according to a leading search engine marketing company.

The campaign called Race Online 2012 will see the volunteers working as part of a team aimed at the nine million people in the UK who have never used the Internet.

The volunteers will encourage people to get excited about the web as part of the government’s Digital Champion campaign.

Martha Lane Fox, who is head of the programme, said: “I’m not asking people to sit down and go through the complications of a presentation, or train somebody in complex coding.

“I just want to enthuse people…and I think the rest will take care of itself. For those people, it’s a very simple task – they need to engage people with the joys of being on the internet.”

People of all walks of life will be targeted from parents at the school gate to people in the local pub in the hopes that by using the Internet for a range of purposes in the future that it will cut down on government’s expenses across a wide range of areas.

David Cameron, said in an official statement: “Today there are nine million adults in the UK who have never used the internet – and nearly half of them are among our disadvantaged people.

“That’s why the work Martha Lane Fox is doing as the UK’s digital champion is so important.”

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