In an attempt to clear up some of the controversy, rumours and even deal with questions raised by an ongoing anti-trust investigation by the US Department of Justice, Google has launched a new facts page about the advertising deal with Yahoo.

Although a considerable amount of support is shown from big businesses, those most likely to lose due to this deal are small businesses and entrepreneurs who fear a sharp rise in prices, says Nathania Johnson on Search Engine Watch.

Tim Armstrong, President of Advertising and Commerce at Google, attempts to calm some of these fears, but one suspects only time will tell whether the advertising deal will raise prices for the smaller, less wealthy bidders using Google/Yahoo PPC to serve ads.

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