So-me and fullyfollow.meIt had to happen: finally, social media has found an abbreviation everyone seems to be happy about – so-me. It may take a little time to reach beyond the circles of hard core Twitter folk and social media addicts, but it is likely to become the simple term that is used to sum up what has been, until now, referred to as (an undefinable and ever-changing) “Web 2.0”.

So-Me is changing by the day as new tools, apps and software become available for each of us to be social online. The adoption by large corporates of Facebook (about 3 years behind consumers!) and the inclusion of on TV ads means that it is time to look to the next big thing.

All of these apps start at the edge and are adopted by consumers long before big business become aware of the potential to reach new target audiences. In fact, what does seem to be coming clear is that business needs to shake up its act a little in the speed of adoption – whether of Youtube, Twitter, Facebook, Tumblr, or any of the other hot properties that consumers love.

The recent past has seen business banning the use of such ‘tools’ during work time in the mistaken belief that staff would waste time on them. Time has shown that in actual fact, this is the hang out of the vast majority of a company’s target audience! Adoption has become essential. Keeping up with developments – ever more important.

One such tool that is handy for any company wishing to make it really simple to reach out to consumers, wherever they prefer to ‘hang out’ is

Interestingly, Chris Pirillo (who is of course *the* so-me expert above all experts) feels that it is still a simple task to follow any individual across whichever social networks they choose to use, but for many who may be new to the game, or mired in the complexity and intricacy of the myriad social networks now available, following even 5 people can become almost impossible.

Especially if you are unsure whether they are most active on Twitter, or Tumblr, or Digg, or Reddit, or Facebook or…or…or…! is a simple app to use that will allow you to point your audience to the best ways to connect with you, so give it a go today.

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About the author:

A practising internet marketing consultant since 1996, Lindsey Annison helps companies improve their website marketing, online PR and information architecture. Lindsey is also a qualified adult education lecturer and author. As co-founder of the Access to Broadband Campaign, she has been instrumental in the provision of high-speed internet access to rural areas in the UK. Lindsey is also a past winner of's Outstanding Contribution to UK Technology