Unless you have been hiding from the world, it would have been difficult to miss the very many discussions about behavioural targetting of ads in the UK by BT (and others) using the Phorm technology.

The test launches today and the depth of feeling against such technologies is obvious not just in the press, but also in the Ofcom interactive site about super-fast broadband and many, many other websites, fora, blogs, and so on.

As internet marketers, we are always interested in new technologies that allow us to deliver targeted campaigns for our clients, but would it really be worth using such a technology if by doing so we could alientate many potential customers in the process?

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