Despite the significant emphasis placed on social media, a recent poll has shown almost half of small-business owners don’t utilise social media marketing.
As reported in the Wall Street Journal, only four per cent of people surveyed specified that social media was an indispensable tool; whilst 50 per cent instead valued the power of word-of-mouth more.
The survey was carried out by the US insurer Hiscox Insurance Company; 304 business owners and managers were interviewed in May this year.
Those business owners that do use social media did so to improve brand awareness and ultimately generate more sales.
28 per cent said they had a company Facebook page; LinkedIn was also a popular choice with 18 per cent of respondents having a page or group on the site.
Twitter, surprisingly, was a less popular choice amongst small businesses, with just two per cent of companies operating a Twitter feed.
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