Having recently revamped their search results page, Google appear to be planning more changes, with a new search interface undergoing testing, according to searchenginewatch.com.
The new interface will apparently see Google’s top navigation bar, search box and search options locked in a fixed position – eradicating the need to scroll all the way back up the page to make a fresh search.
Rumour is also rife that Google is working on an infinite scrolling system; this would mark the end of ranking for page one – as there would only be one page.
Such a change could have a big effect on SEO, as it is thought that users may be more willing to click on results that would, in the current format, languish on page two or further back in the results pages
A recent study suggested that those using tablets are more likely to go further into search results because of the format.
As a result, it is rendering the top spot in Google significantly less valuable.
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