Despite the massive hype surrounding Google’s new social-networking venture, Google+, web analytics company, Experian Hitwise have revealed that the platform saw a drop in US visitors for the last week, according to an article published by Bloomberg.

Hitwise also stated that their statistics showed that users were spending less time on Google+.

For the week ending July 23, the total number of US visits to Google+ fell by three per cent to 1.79 million. The figure for average time spent on the site also dropped by 10 per cent, to 5 minutes and 15 seconds.

Google+ had seen a 283 per cent rise in the web traffic for the previous week (week ending July 16).

Co-founder of Google, Larry Page was positive about the site earlier in the month – despite not having yet launched it’s Brand Pages, a much-anticipated social media marketing feature.

He stated: “We are seeing over 1 billion items shared and received in a single day, so while we still have a lot of work to do, we are really excited about our progress with Google+.”

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