Targeted social media marketing on Facebook has been given a huge boost, with the announcement that advertisers will now be able to tailor Sponsored Story campaigns to target specific postcodes, according to an article published by ClickZ.
Although optional, many users of the social networking site will include their city, neighbour or postcode in their profile information; and it’s with this that marketers will be able to target more accurately.
Previously marketers could target users by cities, states and provinces.
Facebook’s bonus, of course, is that when its users select to make their contact information public, they intimate, via the terms of service, that they would be interested in receiving targeted offers.
In future, Facebook marketers creating local campaigns will now be able to appropriately target their local area or neighbourhood – within a distance of a few metres or a few miles – whereas previously they would have had to target the whole city or state, and somewhat diminish the effectiveness of their campaign in the process.
This new system also allows multiple target adverts to be uploaded at once using Facebook’s Power Editor operating system.
Facebook is currently working on the feature, and postcode targeting is expected to become accessible very soon.
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