The results of a recent study, cited in an article published by Search Engine Watch, have shown that users respond to the interfaces of both Google+ and Facebook almost identically.

Carried out by Eye Track Stop, the study was conducted by tracking the eye contact of 54 participants when interacting with the interfaces of the social networking sites.

Heatmap images for both interfaces displayed similar user behavior – a result that could provide interesting reading for those in the social media marketing industry.

The majority of attention fixated by users went to the main feed. The notifications displayed on the left and right sides of the respective interfaces also received significant attention.

It was found by the study that in most cases, users would view their stream first, then the left notifications, followed by those displayed on the right, then the status bar, before going down the bottom-right side of the page – though at a very fast rate.

Adverts on Facebook, interestingly, were focused on for just one second, and that occurred only five seconds after looking at the page.

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