So-me and and @digitaldales talking so-me at Kirkby stephen by Lindsey Annison

Your Clickthrough blogger went for a chat about social media, the riots, whether we should shut down networks in a crisis, how to get everyone online, PCphobia, and more. Click on the link above to listen.

The aim of the recording was actually to test a microphone, with common hardware like an iPhone, and freely available software, Soundcloud to create a quick and easy podcast.

Audio and podcasts can add value to any website, company and brand and should form an integral part of your social media strategy. This simple experiment should show that making a few mins of audio (7mins) is a simple task, and although this was spontaneous and not planned, you can create compelling content without breaking the bank.

Your social media content should also include video, photos and text, and you should promote all content through sites such as Twitter, Facebook, and the social bookmarking sites such as Digg, Stumbleupon – see the bar at the bottom of this post for more ideas!

Whether social media tools should be closed down in times of crisis must surely be a matter for intense debate – how do you feel about it?

Would it affect you as a company if Blackberry, Twitter or Facebook suddenly ceased to be available?

Do you have back up strategies for all your social media should one or more of them stop functioning, or do you have all your so-me eggs in one basket? So, for instance, do you have a minimum of two contact addresses for each of your customers – phone, email, Twitter, Facebook, mobile? Are they held in the cloud or offline?

How do you communicate with people who are still scared of computers? Is your target audience au fait with computers or are you directing your marketing strategies through the wrong channels?

We are planning more audio so if you have answers to the above questions, or internet marketing queries to put to our team, please let us know.

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About the author:

A practising internet marketing consultant since 1996, Lindsey Annison helps companies improve their website marketing, online PR and information architecture. Lindsey is also a qualified adult education lecturer and author. As co-founder of the Access to Broadband Campaign, she has been instrumental in the provision of high-speed internet access to rural areas in the UK. Lindsey is also a past winner of's Outstanding Contribution to UK Technology