Google’s latest web analytics move has seen two considerable updates made to Analytics and may provide interesting reading for those in the search engine marketing industry, according to an article published by Search Engine Watch.

The changes will alter the way in which Session IDs are calculated, as well as referrals coming in from Google Image Searches now being counted as standard search traffic.

Session IDs are typically used to produce an accurate insight into user behaviour when using your site. Sessions were previously ended when:

  • A time period of 30 minutes had elapsed between page views by a site visitor.
  • The end of a day was reached.
  • A visitor closed their browser.

While the first two items in that list remain applicable, the session will no longer end just because the browser has been closed.

Google will now assume that the user may have closed the browser due to technical difficulties. Also added to the list, a new session will begin if a user leaves a site and then subsequently re-enters, but from a new source.

Meanwhile image referrals will also see a significant change.

Traditionally incoming traffic from images.google.com have always registered as referrals. Now this traffic will feature in Google’s organic search traffic data.

News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.

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