Widgets are tools often overlooked for driving volumes of website traffic up.

According to Erez Barak, writing for Search Engine Watch, widgets “serve as a scalable way to build links back to your target site while offering an easy to implement distributed application that people find valuable.”

To increase usability with SEO strategies, Barak states that widgets must be developed with care.

Here are some of the guidelines provided for creating a lightweight widget to drive your sites traffic:

  • For SEO purposes, be sure to build a widget “that can be ‘crawled’ or ‘read’ by search engine bots” – formats recommended by SEW include HTML and JQuery.
  • Using a widget with the smallest amount of code as possible will ensure that the host pages’ load speed is kept at an optimum.
  • Create the widget with customization in mind. The ability to change the colour and ‘targeting perspective’ will go a long way.
  • Avoid tagging with ‘no-follows’ and ‘no-index’ – these aren’t effective Meta tags.
  • SEW also recommends avoiding iFrames when developing an effective widget.

Once the widget has been designed and subsequently built it has to be effectively promoted – if it’s to serve a useful purpose.

Good tactics that can be employed in making users of your widget include:

  • Using standard SEO techniques, build a page for your widget – ensuring that the page is included in any site maps or navigation systems.
  • Embedding the widget into your site or sites that you may have a relationship with, can act as a great way of improving the amount of users viewing it.
  • Don’t be afraid to mention the introduction of the tool in blog posts, social media or newsletters.

News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.

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