Following hot on the heels of their recent implementation of a new ‘Adaptive Search’ feature, Bing has launched “Action Buttons,” according to an article published by WebProNews.
“Action Buttons” will appear in the SERPs on certain searches, allowing users to click to take an action related to their original search.
For example, if a user makes a flight related search, the “Action Buttons” displayed on the right of the result could read “Check in,” “Flight status” and “Book a flight”.
With a simple click of one of these buttons, a user can then be taken to the page on the site that will allow that particular action to be taken.
Bing Program Manager, Deepak Vijaywargi explained the new feature in greater detail.
He stated: “Based on how people search, our algorithms now determine top actions and corresponding links in the site for a given category with high precision.”
“For instance, with airlines the top three tasks are: check-in to a flight, check the status of a flight or book a flight. For software sites, if you are searching for a specific product you likely want to download it,” Vijaywargi continued.
Like “Adaptive Search”, Bing’s “Action Buttons” could also have a significant effect on search engine marketing strategies.