While some may be extremely skeptical about the potential audience that Google+ may offer for social media marketing initiatives, the latest unofficial figures could go someway to allaying those fears.

According to a report published by SlashGear, since moving away from an invite-only testing model to being open to the public, unofficial figures have shown that Google+ has seen its overall user base total increase to 43.4 million – an potential increase of 30 per cent.

Paul Allen claimed on September 9 that his tracking data intimated that the Internet’s newest social networking site had 28.7 million users; this had then increased to 37.8 million by September 22. Allen stated that most of the growth for the latter period came “in the last two days.”

Speculation has been rife that much of Google+’s audience gains are down to Facebook’s implementation of new and highly unpopular features. 

Notorious for keeping figures close to its chest, Google are yet to provide any official statistics, however if Allen’s data is anything to go by, the news can only be positive.

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