Providing yet another outlet for search engine marketing, Google has announced that it will launch a hyper-local based advertising product, according to an article published by the Telegraph.

Google Circular will offer a similar service to that of the advert traditionally published in local newspapers.

Users searching for a specific product in the search engine will be provided with an SERP (search engine results page) that will feature an advert for a local business or retailer that stocks or sells that particular item that was searched for.

The advert will feature significant information such as the retailer’s address and phone number.

American giants, Best Buy and Macy’s are amongst the first retailers to sign up for the service.

Having launched the product at the Advertising Week event, held in New York, Google’s president of the Americas, Dennis Woodside explained the concept behind Circular.

He said: “It is an ad designed for me. They know I’m in New York and they know I want a camera… it’s like walking into a store and having it dynamically rearranged so the items you are looking for are right in front of you.”

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