Having been involved in legal wrangling for just over two years, Twitter has finally succeeded in getting the term “tweet” trademarked, according to an article published by Search Engine Watch.
The popular outlet for social media marketing campaigns has been involved in a dispute over the term with Twittad – a service that displays adverts on the aforementioned micro-blogging site.
Following two rejected trademark applications, Twitter subsequently submitted a lawsuit against Twittad LLC with the Northern California US District Court.
Twitter argued that Twittad’s use of the term “tweet” in their tagline impeded them from registering the term.
Now though, the two companies have agreed on an out of court settlement, which will see Twitter’s lawsuit against Twittad dropped in exchange for the “tweet” trademark, which will go to Twitter.
Twittad, as a result of the settlement, will also regain access to their account on the micro-blogging service – which was blocked during the dispute.
Due to a confidentiality agreement featured as part of the deal, any financial exchanges will remain undisclosed.
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