Following a huge amount of anticipation amongst social media marketing professionals, social networking enthusiasts and just about everyone else, Google+ has begun to show possible signs of not living up to its potential.

This train of thought has only been added to by Google software engineer, Steve Yegge, who, according to an article published by CNET, launched into a critical tirade against the company’s social networking venture.

Posting on his personal Google+ account, Yegge described the site as “a knee-jerk reaction” and “a pathetic afterthought.”

Only certain members were meant to be able to view the post, using Google+’s Circles feature, but it instead ended up going out for the whole world to read.

In a rather damning verdict, picked up on by technology consumer site Silicon Filter, Yegge posted: “Google+ is a prime example of our complete failure to understand platforms from the very highest levels of executive leadership (hi Larry, Sergey, Eric, Vic, howdy, howdy) down to the very lowest leaf workers (hey yo). We all don’t get it.”

Rather than backtracking on his original comments, Yegge subsequently responded yesterday (October 12) by posting: “I contacted our internal PR folks and asked what to do, and they were also nice and supportive.”

“But they didn’t want me to think that they were even hinting at censoring me – they went out of their way to help me understand that we’re an opinionated company, and not one of the kinds of companies that censors their employees,” he added.

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