Though it was one of the company’s first forays into the world of social networking, Google has now announced that it is to pull the plug on Google Buzz, according to an article published by Agence France-Presse.

The micro-blogging and messaging tool is being shut down as Google switches its focus towards Google+.

Launched back in February 2010, Google Buzz has been beset with a number of problems and privacy complaints since its inception.

Google product vice president, Bradley Horowitz, said: “We aspire to build great products that really change people’s lives, products they use two or three times a day.

“To succeed you need real focus and thought – thought about what you work on and, just as important what you don’t work on.

“In a few weeks we’ll shut down Google Buzz and Buzz API, and focus instead on Google+,” Mr. Horowitz commented in a blog post.

The leading platform for search engine marketing efforts, Google is using its latest social networking venture, Google+, as an attempt to provide a serious level of competition for Facebook.

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