If you need to know what visitors look at on your site, what they react to, why they click where they do, and where they don’t, you need to run eye tracking studies. You can either employ an experienced company who offers eye tracking services to do this for you, or you can do this experiment.
This has been specially designed for anyone suffering from the credit crunch!
Sit your friends, your mum, relatives, colleagues or customers in front of a monitor. Open a browser window of your choice. Give them 10 seconds looking at your website. Then, turn the monitor off.
Ask them what they looked at. Instant eye tracking study for very little outlay, and you get great feedback about what springs out on your website, and what doesn’t.