Already holding the majority of the search engine market – and also a popular search engine marketing platform – Google has become the latest potential suitor for Yahoo!, according to an article published by Hexus.net.
Microsoft are said to be discussing a deal with a number of partners, however Google has now emerged and is rumoured to be talking to private equity firms about funding a potential bid.
With Google already holding a 65 per cent share of the search engine market, it would be unable to directly takeover Yahoo! – who themselves have a 14.7 per cent share.
Google would, however, be able to take over their struggling rival with a shadow bid.
If any Google takeover of Yahoo! – currently said be valued at $20 billion – was to come off, it could deal a serious blow to the ambitions of Microsoft and its search engine, Bing – which recently formed a Search Alliance with Yahoo!