Following the product’s launch in the US earlier this year, Google has now announced that those in the United Kingdom and Germany will be able to get their hands on Google AdWords Express, according to an article published by Search Engine Watch.

Google AdWords Express originally launched in July as a tool aimed at helping small businesses direct increased levels of traffic not only to their websites, but also to their Places pages on Google.

Offering a smaller version of Google AdWords – a tool much used in PPC marketing – Express requires just a small amount of basic information – including business details, a monthly budget figure and ad text – before getting the campaign off the ground – which is also managed by Google.

John Rampton, writing for Search Engine Watch, stated that the set-up process was one that took around five to ten minutes – a factor that has been praised by many – although this can take longer depending on whether you have pre-prepared your ad text.

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