Despite possessing the wealth of the search engine marketing and being a popular platform for search engine marketing initiatives, Google has come in for criticism from Facebook executive Ethan Beard, according to an article published by the Telegraph.

Speaking exclusively with the newspaper, Beard stated that Google and other large search engines were failing to provide users with the desired results.

He argued that for search to really kick on, it needed to go social – allowing people to gain recommendations from the sources they trusted and respected most, their friends.

Currently taking part in a world tour, Beard forecast: “I think search will go social, but I don’t know if I am smart enough to answer that specific answer… friend referrals are a really powerful way to discover information and search is another way of discovering information and layering the two together seems like its going to be a significant improvement over keep them apart.”

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