Microsoft and Mozilla have joined forces to develop a new version of the popular web browser, Firefox, which instead of utilising Google as its default search engine uses Bing – in both its home page and search bar – according to an article published by the International Business Times.

A popular platform for search engine marketing initiatives, Bing’s new Firefox browser can be downloaded from www.firefoxwithbing.com.

Those users already operating a standard Firefox browser will be able to gain access to the new features simply by installing a plug-in.

While Microsoft’s Internet Explorer is the world’s browser of choice, Firefox has gained significant ground since 2004.

However, it has been predicted that Google’s – who previously held close ties with Firefox – Chrome browser could become the second most popular browser by the middle of next year, according to a number of web statisticians.

According to StatCounter, Internet Explorer is used by 42 per cent of users worldwide, whilst Firefox lies in second place with 28 per cent of users choosing it as their browser of choice.

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