Next Penguin Update Could Launch as Early as Next Week
A new version of Google's Penguin algorithm could hit SERPs as early as next week, according to...
Blog Articles We like to stay ahead of the digital curve
Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, data-led design, digital PR and more.
Posts by Oliver Pyper:
Google AdWords Launches Ad Customizers for Scaleable Creatives
Businesses with complex Google AdWords campaigns will soon be able to scale their PPC activity more...
PPC: Three New Features for Bing Ads
Microsoft has introduced three new features for Bing Ads: simplified device targeting, Dynamic...
Bing and Yahoo! Test New Mobile-Friendly Designs
Bing and Yahoo! are test-driving radical new designs, reports Search Engine Watch.
Coupons on Smartphone Lead to In-Store Sales
The smartphone revolution has, ostensibly, made shopping on-the-go easier than ever. But according...
Google to Delete 'Delete' From AdWords - PPC Users Will Now Have to 'Remove' Campaigns Instead
In approximately two weeks, AdWords users will no longer be able to delete PPC campaigns from their...
4 Ways to Track Online to In-Store Ad Conversions
We've made huge leaps in tracking customer behaviour through online ads, writes ClickThrough...
Content Marketing: What We Can Learn From Howard Gossage
ClickThrough copywriter Oliver Pyper has been inspired by some fantastic content marketing...
Digital Marketing in the Dark Ages
Bumbling part-time historian Oliver Pyper has been trawling through the made-up history books, and...
A Quick Guide to Website Content
ClickThrough’s senior online copywriter Oliver Pyper knows a thing or two about website content....
How Wayne Rooney changed social media marketing forever
Twitter has proven to be a powerful Internet marketing tool, allowing for an unprecedented level of...
